Meta launches Incognito Chat on WhatsApp, the first AI mode it says even Meta cannot read

The new mode runs Meta AI on WhatsApp inside the company’s Private Processing enclave, with conversations deleted by default and no server-side record retained.

Meta has launched an Incognito Chat mode for Meta AI on WhatsApp and the Meta AI app, an effort to address the awkward fact that its assistant, like every other major AI chatbot, has until now been able to read the conversations users have with it.

The new mode, the company announced on Tuesday, processes user messages inside what Meta describes as a secure environment that even Meta cannot see, with conversations deleted by default once the session ends.

The technical foundation is WhatsApp’s Private Processing system, the architecture the company published in April 2025 to let AI features run on encrypted data inside Trusted Execution Environments on Meta’s servers.

Inside that enclave, the model can read and respond to a query, but ...