WhatsApp users can soon have private conversations with Meta AI

Meta is introducing an option for WhatsApp users to have private chats with its AI assistant that not even the company can read. It's pitching Incognito Chat with Meta AI as a way to have clandestine conversations with the chatbot under the protection of end-to-end encryption, which WhatsApp has long offered for chats between humans. Meta revealed it was working on such a feature at its LlamaCon generative AI conference in April 2025.

The company built Incognito Chat with Meta AI using its Private Processing tech. It said that messages exchanged with the chatbot in this mode are handled in a secure environment that no one else has access to. The messages are not saved and they disappear by default. So they won't, for instance, be used to train Meta's AI models.

Some folks ask AI assistants questions about sensitive topics like health, finances, work and ...