Google Cloud Industries VP shares the dos and don’ts of generative AI projects

At Google Cloud’s Next event in Las Vegas last week we heard from the vendor’s CEO, Thomas Kurian, about why he is prioritizing an ‘open’ AI platform, one that allows buyers to build AI applications that mean new and differentiated experiences. One of the key elements of Kurian’s pitch was the idea of ‘AI agents’, which are built through Google Cloud’s Vertex platform, and serve a number of roles, including customer agents, creative agents, employee agents, and data agents. We also heard from customers that had started deploying their own generative AI projects in production, which are already delivering efficiency gains.

However, it’s still very early days for generative AI and many customers will be looking on with apprehension as they assess their incomplete cloud and data modernization projects of the past few years. AI may be here today, but many buyers are still trying ...