Adobe Firefly now supports partner AI models, moodboards, and enterprise APIs

As with most applications being enhanced with GenAI, the creative world of AI-powered image and video creation continues to evolve at a tremendously rapid pace. It's no surprise then to see Adobe unveil a new version of its Firefly image generation models at the recent Adobe MAX event in London. Nor was it much of a shock to hear that the company had built a new Firefly web-based app (with iOS and Android mobile versions coming soon) around the technology.

What did catch some people by surprise, however, was the company's move to integrate the image creation tools from several other GenAI model makers – including Google and OpenAI – into the new Firefly app.

As Adobe explained, they heard loud and clear from their customers that, while they very much appreciate all the work Adobe has put into the Firefly models' ability to generate images and videos with no ...