Vibe coding is flooding Apple’s App Store, and Apple is fighting back

In short: AI-powered “vibe coding” tools have driven an 84% jump in new app submissions to Apple’s App Store in a single quarter, according to reporting by The Information, the largest surge in a decade. The flood is straining Apple’s review infrastructure, with approval times ballooning from 24 hours to as many as 30 days. Apple has responded by pulling apps that violate its self-containment rules, triggering a standoff with the platforms fuelling the boom.

Apple’s App Store is receiving more new apps than at any point in the past ten years. The cause is not a wave of professional developers: it is a term that Collins English Dictionary named its word of the year for 2025, coined by Andrej Karpathy, a co-founder of OpenAI and former AI lead at Tesla, in a single social media post in February of that year. Vibe coding ,the practice of ...