Tech »  Topic »  Too many subscriptions, worse products, AI, 'hurtful' algorithms, 'spy' devices: nearly half of Gen Z want to live in the past due to the trappings of modern tech

Too many subscriptions, worse products, AI, 'hurtful' algorithms, 'spy' devices: nearly half of Gen Z want to live in the past due to the trappings of modern tech


CDs and iPods... there's a nostalgia for the old ways (Image credit: Getty Images / Houston Chronicle / Hearst Newspapers / Future)

  • A new NBC News survey reveals a nostalgia for the past
  • 47% of respondents want to go back to previous years
  • Dissatisfaction with modern tech and apps is a major driver

Dissatisfaction with modern technology and its trappings — including AI, subscriptions, data tracking, and algorithm-driven apps — is having an impact, with nearly half of Gen Z adults in the US (aged 18-29) would rather live in the past than the present day.

This is from an NBC News survey of 3,009 people in the Gen Z bracket, who were quizzed on issues covering climate change and gun policy to personal finances and religion. The data showed 14% wanting to live 50 or more years in the past, with 33% percent keen to live less than 50 years in the ...


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