This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?

YouTube’s search and recommendation algorithms are driving children to Russian-language content even when they seek out videos in Kyrgyz, creating a cultural shift that concerns some parents.

When anthropology researcher Ashley McDermott was doing fieldwork in Kyrgyzstan a few years ago, she says many people voiced the same concern: Children were losing touch with their indigenous language. The Central Asian country of 7 million people was under Russian control for a century until 1991, but Kyrgyz (pronounced kur-giz) survived and remains widely spoken among adults.

McDermott, a doctoral student at the University of Michigan, says she also heard that some kids in rural villages where Kyrgyz dominated had spontaneously learned to speak Russian. The adults largely blamed a singular force: YouTube.

McDermott and a team of five researchers across four universities in the US and Kyrgyzstan have released new research they believe proves the fears about YouTube’s influence ...