Sony and Bandai get into bed with generative AI

Sony is partnering with Bandai Namco Holdings Inc. (the parent company of Bandai Namco Entertainment) on a "collaborative pilot initiative" focused on generative AI and its role in the future of video production. AI was a big theme in the company's latest earnings and corporate strategy presentation, with Sony President and CEO Hiroki Totoki describing the technology as an "amplifier of human imagination and a catalyst for new possibilities," while insisting that it won't replace artists or creators.

On the gen AI project with Bandai Namco — which admittedly sounds quite vague and may well not go anywhere — Totoki said the companies have seen "massive gains in speed and productivity per person." He also highlighted "a lack of consistency and controllability" as an issue for professionals in the space who demand both of these things in their work, but said AI has allowed those involved in ...