Samsung Retakes Top Smartphone Spot From Apple, Has iPhone Fatigue Set In?

Apple ended 2023 with bragging rights over Samsung by boasting the biggest share of the global smartphone market, but turns out it was a short-lived victory. According to the latest shipment and market share figures shared by IDC Research, Samsung is back in the top spot after iPhone sales slumped by nearly 10% to 50.1 million units in the first quarter of 2024.

That's good for a 17.3% share of the overall smartphone market, which is enough to sit in second place ahead of Xiaomi (14.1%), Transsiion (9.9%), and Oppo (8.7%). All others combined make up the remaining 29.3%. Meanwhile, Samsung is sitting pretty in the top spot with a 20.8% share of the smartphone market after shipping 60.1 million Galaxy devices in the first quarter.

"While Apple managed to capture the top spot at the end of 2023, Samsung successfully ...