OpenAI feels “burned” by Apple’s crappy ChatGPT integration, insiders say

OpenAI CEO Sam Altman talks with Apple senior Vice President of Services Eddy Cue during the Apple Worldwide Developers Conference (WWDC) on June 10, 2024, where Apple announced plans to incorporate ChatGPT into Apple software and hardware. Credit: Justin Sullivan / Staff | Getty Images News

OpenAI is reportedly exploring legal options after Apple’s ChatGPT integration into its products didn’t live up to the AI firm’s expectations.

When the deal was announced, Apple likened features linking Siri to ChatGPT to its now-infamous deal embedding Google search in the Safari browser, insiders granted anonymity to discuss the “strained” partnership told Bloomberg. And the promise of that excited OpenAI, which expected the deal “could generate billions of dollars per year in subscriptions,” an OpenAI executive granted anonymity to discuss the partnership told Bloomberg.

Instead, OpenAI suspects Apple intentionally failed to promote the integration and fears that the deal may have damaged ...