OpenAI acquires Hiro, an AI personal finance startup

Hiro is shutting down on 20 April and deleting all user data by 13 May. Founder Ethan Bloch previously sold Digit to Oportun for more than $200M. Terms of the deal were not disclosed.

OpenAI, the San Francisco AI lab behind ChatGPT, has acquired Hiro Finance, an AI-powered personal finance planning startup, with founder Ethan Bloch and his staff moving to OpenAI. Bloch announced the deal on LinkedIn and OpenAI confirmed it.

Terms were not disclosed, nor did Hiro ever publicly disclose how much it had raised. Hiro had approximately ten employees, all of whom are joining OpenAI. Bloch did not respond to a request for further comment.

Hiro was founded in 2023 and launched its AI tool roughly five months ago. The app offered AI-powered financial planning for consumers: users entered information about their salary, debts, and monthly costs, and the platform modelled different what-if scenarios to support financial ...