Meta is building an AI version of Mark Zuckerberg so employees can ‘talk to the boss’

The photorealistic digital character is trained on Zuckerberg’s mannerisms, tone, and his own thinking on company strategy. He is personally involved in testing it. The effort, described by four people familiar with the matter, is separate from a ‘CEO agent’ that handles tasks for Zuckerberg directly.

Meta is building a photorealistic, AI-powered version of Mark Zuckerberg that can interact with employees in his place, the Financial Times reported on Monday, citing four people familiar with the matter.

The character is being developed by Meta’s Superintelligence Labs and is trained on Zuckerberg’s mannerisms, tone, and publicly available statements, as well as his own thinking on company strategy, so that employees, in the words of one person familiar with the project, ‘might feel more connected to the founder through interactions with it.’ Z

uckerberg is personally involved in training and testing the animated version of himself.

The effort is ...