Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

In a world where a viral TikTok video can cause a brand to trend globally in mere hours, the traditional market research cycle — often spanning 12 weeks — is becoming a liability.

The lag between a survey question and the answers from a wide (or targeted) pool of respondents has become a primary bottleneck for Fortune 500 decision-makers who are forced to navigate volatile geopolitical and economic shifts with data that is frequently outdated by the time it reaches a slide deck, as industry experts have observed.

Brox, a predictive human intelligence startup, recently announced a strategic funding round following a year where they reported 10X revenue growth. Their proposition is as ambitious as it is technical: the creation of a "parallel universe" populated by 60,000 digital twins of real, living human beings and their entire demographic profiles and consumer preferences, allowing enterprises to run unlimited experiments in hours rather ...