Tech »  Topic »  LinkedIn wants to help your SMB grow by helping you share your story — and even offer advice to other start-ups

LinkedIn wants to help your SMB grow by helping you share your story — and even offer advice to other start-ups


(Image credit: Shutterstock / Primakov)
  • More than two in three agree that entrepreneurship has become more accessible
  • Premium Business profiles offer entrepreneurs something that's less "resume-focused"
  • Premium Company Pages and Premium All-in-One are boosting visibility and engagement

New LinkedIn data has claimed entrepreneurship is on the rise in the US, with a 70% growth in founders observed year-over-year.

With more than two in three (69%) agreeing that entrepreneurship is now more accessible than ever, the Microsoft-owned platform wants to get in on the action to make running a business online even more accessible.

A series of new tools are being launched for prospective and early business owners, including new Premium Business profiles with dynamic cover images, custom buttons and enhanced profile branding tools to make them more "founder-led" and less "resume-focused."

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