I tried Meta’s new Muse Spark AI model — and it feels like ChatGPT built for the social internet

For years, Meta’s AI has felt like a collection of features bolted onto its apps, like Instagram, Facebook and WhatsApp. Thanks to its new Muse Spark mode, that's just changed.

With Muse Spark, Meta has turned its AI assistant into something much closer to ChatGPT or Google Gemini — it's a proper chatbot you can actually use, not just a tool for generating stickers or captions.

Meta’s new AI model, Muse Spark, comes with an impressive pedigree as the first model from Meta Superintelligence Labs. The model is “built to prioritize people,” and it is now powering the Meta AI app and website in the U.S., with broader rollout planned across Instagram, Facebook, Messenger, WhatsApp, and Meta’s AI glasses.

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