Can Tinder Fix The Dating Landscape It Helped Ruin?

With more than a dozen new features, including analyzing users’ camera rolls and astrology-based matches, Tinder is trying to lure Gen Z—and bring back those burned out from dating apps.

Tinder made Lauren Grauer feel like a delinquent dater.

While watching videos on YouTube last month, the New York talent marketer was served an ad for “Double Date,” a new feature the dating app launched that lets users pair their profiles with friends to swipe on other paired matches.

Grauer was shocked by the news. Four years ago, she’d essentially thought to do the same thing by making a double date profile of her and a friend. The idea got her kicked off the app.

“The reason I got banned from Tinder is what they’re advertising now,” Grauer says in a TikTok video. “I don’t want to be back. You don’t need to un-ban me ...