Back from the dead? Not quite. I looked into who's using iconic photography brand names like Agfa, Minolta, Rollei any Yashica today — and what I discovered shocked me

There are certain brand names that are indelibly linked to classic photography. Names like Agfa, Minolta, Rollei, and Yashica bring to mind the so-called golden age of analog imagery, having propelled the medium from a fringe area of experimentation to a mainstream, commercially viable industry.

Their products were amongst the best film cameras for beginners all the way to pros. However, times change and not every brand, whether they were iconic or not, made the transition into the digital age with equal success.

But what value is there in a name? It turns out quite a lot, actually. Have you ever wondered what happened to some of these once household names, only to stumble upon a product emblazoned with very familiar lettering in a department store, or in the recesses of the internet you normally visit to find DIY ...