AMD is finally ending branding headaches: Strix Point CPUs might use 'Ryzen AI' from here on out

According to a new report, AMD may streamline its mobile CPU brand names by discontinuing the HS, H, and U designations for its 15-45W TDP (Thermal Design Power) chips.

Instead, the designation will be changed to the ‘Ryzen AI’ name starting with the upcoming Zen 5 Strix Point processor generation, according to Weibo (reported by igor'sLAB). There are several reasons AMD could be making such a bold move for the branding of its mobile chips, with the biggest one being to promote a better understanding of the tech giant’s products.

Simplifying the old branding to ‘Ryzen AI’ makes it easier for consumers and partners to know a chip’s classification, instead of needing to memorize several unrelated letters. Ryzen AI also allows for different performance levels to be covered under the 15-14W range. And using ‘AI’ in the new brand demonstrates that AMD is committing ...