Adobe will continue to learn your brand even after you've established brand guidelines – AI "brand brain" will help cut out 'inefficient processes and broken workflows'

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• Brand Intelligence continually learns about your preferences and how you apply your brand
• It's combined with Firefly production tools to generate assets at scale
• Adobe is tracking huge demand for hyper-personalized content

Among the many new marketing tools announced at the annual Adobe Summit conference, the software giant lifted the wraps off a new Brand Intelligence feature that continues to learn your brand and sub-brand practices over time through verified assets and worker actions.

Described as an AI-powered "brand brain" within GenStudio, it builds on existing pre-defined brand rules with an always-on approach to learning – an important update that coincides with the new agentic capabilities being launched at Summit.

With Brand Intelligence, Adobe is able to turn enterprise context into actionable intelligence because it ...