PayU introduces AI-Powered Outbound Voice Call Assistant, bringing Voice Intelligence to Merchant Onboarding Journey

PayU, a leading diversified fintech platform, has today announced the launch of its AI-Powered Outbound Voice Call Assistant, marking a key step in its broader strategy of becoming an AI-native organization across the merchant lifecycle. 

Merchant onboarding has traditionally been a cumbersome and time-consuming process, involving extensive paperwork, KYC verification, and multiple activation steps, often leading to delays, friction, and merchant drop-offs.

To address these challenges, PayU’s AI-powered Voice Call Assistant proactively engages merchant leads, especially those who have not initiated their onboarding journey. Through natural, conversational interactions in English and Hindi, the assistant guides merchants through the onboarding process while capturing essential business information such as website details, expected revenue, and business category. This enables faster verification, improved lead qualification, and significantly reduces drop-offs by connecting merchants with the right support at the right time, while enabling seamless handover to account managers for timely human intervention.

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