Nippon India Mutual Fund expands partnership with Adobe to drive digital transformation

Nippon India Mutual Fund (NIMF) announced the expansion of its strategic partnership with Adobe to elevate its digital investor experience. As part of this collaboration, NIMF is leveraging a generative AI-powered and industry-leading content and digital asset management system from Adobe- Adobe Experience Manager (AEM) Sites and Assets. Aligned with its vision to create an e-commerce-like, persona-driven investor journey, NIMF aims to strengthen its website and mobile app, ensuring a more intuitive and tailored experience for investors.

NIMF is investing in digital transformation efforts to better its investor engagement. AEM Sites will design, manage, and deliver dynamic content across NIMF’s web and mobile platforms, creating more personalized, persona-driven investor journeys. AEM Assets will streamline asset management workflows, allowing teams to manage media content more efficiently, maintain brand consistency, and accelerate time to market. With these advancements, NIMF aims to ...