Indian organisations accelerate GenAI adoption as AI spending set to reach $9.2 bn by 2028

Qlik released a new research paper by International Data Corporation (IDC) highlighting the rapid acceleration of Generative AI (GenAI) adoption in Asia Pacific, including India. The report reveals that AI spending in India is set to grow at 35% annually, reaching $9.2 billion by 2028, emphasising the need for better data quality, governance, and cloud migration to maximise AI’s potential.

 AI investment & business transformation in India

 The newly released IDC InfoBrief, commissioned by Qlik and co-sponsored by Amazon Web Services (AWS), titled “The AI Pivot: Accelerating GenAI Adoption and Unlocking Data-Driven Business Value”, Doc #AP242509IB, April 2025, found that with 36% of enterprises using GenAI and 46% planning investments within 12-24 months – the highest in APAC, India is emerging as a global AI powerhouse. However, only 22% of Indian organisations report measurable AI/ML improvements, despite leading the region. India is on par with ANZ, with 20 ...