Empowering a Safer Digital Future: A Conversation with Purshottam Bhatia, Head of Consumer Business, Kaspersky India

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Exclusive Interview with Purshottam Bhatia, Head of Consumer Business for India at Kaspersky

IT Voice- In your experience, how has the perception of cybersecurity evolved among everyday consumers in South Asia over the past 3–5 years?

Purshottam Bhatia – Over the past 3–5 years, the perception of cybersecurity among everyday consumers in South Asia has shifted significantly, largely due to an increased reliance on digital platforms for both personal and professional activities. Kaspersky’s “Digital Reputation Economy Report” highlights a growing awareness about online privacy, with many individuals now recognizing that their digital reputation is a critical asset. This is especially true in the wake of heightened cyber threats and data breaches. According to the report, a substantial portion of consumers are concerned about their online privacy and security, further underlining the ...