AI in e-commerce: An overview of the next wave of innovation

As the digital landscape evolves, Flipkart, is at the forefront of leveraging AI to transform the online shopping experience for its vast and diverse customer base.

A foundation of technology and data
Flipkart understands that staying ahead requires a strong foundation of technology and data. The company heavily invests in AI, Machine Learning (ML), data science, and other cutting-edge solutions to continuously adapt and innovate. This approach ensures Flipkart remains agile and caters to the evolving needs of its diverse customer base.

Enhancing customer experience
Flipkart’s AI initiatives are centered on creating a seamless and personalized shopping experience. Here are some key highlights:
● Regional Language Interfaces: Flipkart offers interfaces in 12 Indian languages, catering to over 80% of the country’s official languages. This breaks down language barriers and makes online shopping accessible to a wider audience.
● Intelligent recommendations: Flipkart’s recommendation engine utilizes advanced algorithms ...