Adobe expands partner ecosystem to power agentic AI-led customer experience orchestration

At Adobe Summit 2026, Adobe unveiled a major expansion of its partner ecosystem, positioning itself as a central platform for agentic AI-driven customer experience orchestration (CXO). By deepening collaborations with leading technology providers, agencies, and system integrators, Adobe aims to enable seamless, multi-agent workflows that help enterprises deliver personalized, data-driven customer experiences at scale.

The expanded ecosystem includes partnerships with major AI and cloud players such as Amazon Web Services (AWS), Google Cloud, Microsoft, OpenAI, NVIDIA, IBM, and Anthropic. These integrations are designed to allow businesses to deploy and scale agent-powered workflows across diverse enterprise environments, reducing fragmentation and improving interoperability across tools, platforms, and models.

At the core of this strategy is Adobe CX Enterprise, an end-to-end agentic AI system built to manage the entire customer lifecycle. Leveraging Adobe’s deep expertise in data, content, and customer journeys, the platform introduces capabilities such as the CX ...