Xiaomi's Slim Power Bank and AirTag-Like Smart Tag Push Brand's Apple-Mimicking Strategy Even Further

The company also introduced the Xiaomi 17 Ultra over the weekend. It's the only smartphone from the latest lineup not to follow Apple's naming conventions.

Xiaomi has left no stone unturned in its attempt to copy Apple's iPhone 17 series. Not only did it openly name the Xiaomi 17 series in alignment with Apple's latest lineup—the new releases include the Xiaomi 17, 17 Pro, 17 Pro Max, and 17 Ultra—but it also copied much of the iPhone's aesthetic, aside from the Ultra's circular camera module. Even more intriguing, though, is the company's Saturday launch of a smart tag that works like Apple's AirTag, as well as an ultra-slim magnetic power bank much like the one designed for the iPhone Air.

Xiaomi's new Xiaomi Tag weighs about 10 grams and uses a button cell battery that lasts around a year ...