X open sources its algorithm: 5 ways businesses can benefit

Elon Musk's social network X (formerly known as Twitter) last night released some of the code and architecture of its overhauled social recommendation algorithm under a permissive, enterprise-friendly open source license (Apache 2.0) on Github, allowing for commercial usage and modification.

This is the algorithm that decides which X posts and accounts to show to which users on the social network.

The new X algorithm, as opposed toto the manual heuristic rules and legacy models in the past, is based on a "Transformer" architecture powered by its parent company, xAI’s, Grok AI language model.

This is a significant release for enterprises who have brand accounts on X, or whose leaders and employees use X to post company promotional messages, links, content, etc — as it now provides a look at how X evaluates posts and accounts on the platform, and what criteria go into it deciding to show ...