Workbooks integrates AI, promises empowered sales teams

• Workbooks adds AI features like transcription, sales coaching, and automated data hygiene to its CRM
• Only 16% of UK firms use AI in CRM, giving early adopters a strong competitive edge
• AI adoption is expected to surge in 2026, with 59% of leaders planning major investment

Top CRM platform Workbooks just added Artificial Intelligence (AI) to its CRM tool, promising the automation of repetitive sales tasks, improvement in data accuracy, and more power to sales teams.

In a press release shared with TechRadar Pro earlier this week, Workbooks says the majority of UK business leaders (90%) regularly use AI, but just 16% integrated it into their CRM. This represents a unique opportunity for early adopters to gain a significant competitive edge over their rivals.

“The new era of CRM is here,” said John Cheney, CEO of Workbooks. “AI will define the next generation of customer engagement: more ...