Wondrlab’s Hector platform now supports 350+ brands; expands to the US and Japan

Wondrlab has announced that Hector, its commerce-media platform, is now used by more than 350 brands across ecommerce, quick-commerce and digital retail. Launched three years ago as an internal initiative, the platform has since scaled to handle over ₹3,500 crore in ad investments from digital-first and enterprise clients. Hector has also been recognised among Amazon Ads’ Top 20 Innovation Partners globally, the only Indian company to feature in the list.

The platform, developed by Wondrlab’s performance marketing company Neon, is ISO-certified and SOC-compliant, signalling a focus on data governance and security as adoption increases among large enterprises. Its expansion into the United States and Japan marks the network’s entry into two mature markets for deep-tech and AI-driven marketing platforms, with the US becoming Wondrlab’s second major growth market.

Global expansion and platform adoption

Rakesh Hinduja, Co-Founder of Wondrlab, said the growth of Hector ...