Women in Digital: Leading Through Change – Insights from Sitecore Symposium 2025

At Sitecore Symposium 2025, the Women in Digital panel delivered a powerful discussion on what it means to lead through transformation in today’s rapidly shifting digital landscape. The conversation centered on how women leaders navigate disruption from pandemic pivots to the rise of AI while scaling trust, driving innovation, and fostering inclusion.

Featured Panelists:

• Sarah Hamilton, SVP Performance Marketing, Sitecore
• Amanda Murawski, Executive Director of Web Strategy, Embry-Riddle Aeronautical University
• Molly Schnagl, Owner, Tomegan Marketing Group

Megan Mueller Jensen, Senior Solutions Architect in Perficient’s Sitecore practice moderated the panel. MJ guided the conversation with a series of thought-provoking questions on emerging technologies, balancing innovation with daily operations, mentorship and inclusivity, and empowering women to lead confidently in an evolving digital landscape.

Embracing Change as a Constant

The panel emphasized that change is inevitable and often uncomfortable. From pandemic-driven shifts to remote work to today’s rapid adoption of ...