Wix jumps on the vibe coding bandwagon with a new acquisition

Wix.com, one of the best website builders in the world, is jumping on the vibe coding bandwagon with the acquisition of Base44.

This morning, the company shared a press release with TechRadar Pro, in which it announced its purchase of the AI-powered platform that “enables anyone to create fully functional, custom software solutions and applications using natural language, without the need for traditional coding.”

Wix bought Base44 for $80 million, and agreed to possibly pay even more through 2029, depending on how well Base44 performs. It did not detail which metrics it will be tracking in that respect.

Base44 will not be merged into Wix but will instead remain a distinct product and business, the company confirmed. It doesn’t expect the acquisition to be felt in ...