Why your biggest tech upgrade this year is a splash of color

Follow ZDNET: Add us as a preferred source on Google.

ZDNET's key takeaways 

• Vibrant color has become a feature in itself. 
• Tech companies are coming out with hardware that's pretty in pink. 
• There's a growing interest in personalized, colorful technology. 

Take a look around at the latest phone or headphone hardware launches, and you'll see a surprising pattern emerge -- the color pink. 

Over the past few months, several established tech companies have unveiled hardware that's pretty in pink. There's the Sony WH-1000XM6 headphones in its Sand Pink colorway. There's the Nothing Phone 4a and Headphone (a) in a bubblegummy pink. 

The Oura Ring 4 Ceramic includes a Petal pink colorway. Even Apple is having some fun with the color with the latest iPhone 17e in soft pink and MacBook Neo in Blush. 

Also: I can't recommend cheap Samsung and ...