Why workers are losing confidence in AI - and what businesses can do about it

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ZDNET's key takeaways

• Despite mass AI adoption, workers' confidence in the tech fell. 
• One factor could be a lack of training.
• Companies are looking for ways to mitigate frustration.

For every process or workflow where AI saves time and boosts efficiency, there are a half dozen that leave Tabby Farrar's team feeling like the technology is useless. 

Farrar is head of search at the UK-based SEO and web design agency Candour. Digital marketing, like nearly every other industry, is heatedly debating the topic of AI. And though her team is keen to embrace the benefits of working faster and more efficiently, and of clawing back time otherwise spent on less interesting tasks, it doesn't always work that way. 

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