Why sustainability still matters – and tracking it has never been easier

In today’s world of shifting political priorities and economic pressure, some are beginning to question whether sustainability is still relevant. The answer is a resounding yes. But the better question isn’t, ‘Do we still need sustainability?’ It’s, ‘How can we use this moment to turn sustainability into a strategic business advantage?’

Sustainability isn’t going away. In fact, with rising investor scrutiny, intensifying climate risks, and growing demand for transparency, strong sustainability performance has never mattered more. Every day, I speak to and work directly with some of the world’s largest industrial organizations, and sustainability remains central to their growth strategies. They understand that investing in sustainability today means future-proofing their businesses for tomorrow.

What is changing is how we track it. Thanks to advances in AI and automation, it's never been easier to turn sustainability data into meaningful action.

Sustainability beyond compliance

The temptation ...