Why I recommend this LG OLED model over competing TVs - especially at $900 off

• The LG C5 OLED boosts dazzling brightness and color.
• It features an ultra-slim body, with material choices that evoke premium.
• It's priced relatively high for the nominal upgrades over last year's model.

Major retailers have discounted LG's latest C5 OLED TV as much as $900 off.

I would argue that the most crucial aspect of any television set is its picture quality. Never mind its smart capabilities, brand prestige, or super-high refresh rate. For human beings, at first glance anyway, the visual stimulus overrides all else.

This is why when you walk into Costco, you are arrested by the exquisite images flashing on a bunch of big-screen TVs set to "Retail Mode," peacocking their 4K beauty. First impressions are always based on appearance. 

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By that criterion alone -- picture quality -- LG's 2025 C5 OLED ...