Why customer data is the activation layer your CX strategy needs

Customer data platforms, CRMs, and campaign tools all promise to make your customer interactions smarter. But for most organizations, these systems still operate in silos, leaving valuable data locked away and customer experiences feeling fragmented.

OpenText™ Customer Data changes that. It isn’t just a connector. It’s the real-time activation layer that unifies customer records, preferences, and consent data, turning them into personalized conversations across every channel.

Why customer data matters now:

1. Unified profiles = stronger engagement
   Customer Data brings together data from CX, CRM, CDP, and CCM platforms into a single, preference-aware profile that fuels personalization.

1. Real-time orchestration = faster response
   Orchestration capabilities activate data instantly, triggering messages and actions based on live updates across web, email, SMS, WhatsApp, communications, and journeys.

1. Consent and preference management built-in
   With privacy regulations tightening, Customer Data ensures every interaction is compliant and customer trusted.

The competitive edge

Customer Data works across stacks, extending ...