Why context matters: Building trust with a secure AI content assistant

Nearly every organization is now expected to apply generative AI to its initiatives to improve worker and team efficiency and capabilities. The latest frontier models deliver amazing insights and creative draft responses; however, many initiatives are stalling due to difficulties bridging data silos, weak information governance, and a lack of business context. These issues become evident quickly, leading to a lack of trust and an inability to move an AI strategy forward.

Why do AI strategies fail without content foundations?

Many organizations attempt to build a GenAI strategy on public AI tools; without the right content foundation, however, these strategies break down quickly:

• Limited management over information security: Content resides outside enterprise governance
• AI without context: No connection to internal documents, metadata, or processes
• Unreliable responses: Data remains unclassified, siloed, and inconsistent
• Disconnected from process: AI cannot navigate business processes when content isn’t tied to how work happens
• No ...