Why a minimal UX philosophy outperforms during peak season

Every year as the “Golden Quarter” approaches, online retailers prepare for their busiest period of the year. In the rush to capture every possible sale, many add layers of banners, pop-ups, discount signs and recommendation widgets – hoping to boost visibility and drive conversations. The ambition is clear: sell more. The reality is messier. Instead of creating clarity, these layers of noise often distract and overwhelm shoppers.
The most successful retailers this season are taking a different approach. Simplifying the checkout experience can lift conversion rates by up to 35% when usability improves. Rather than adding more, they’re refining what matters. Removing friction, guiding shoppers effortlessly from discovery to purchase, and letting the product experience do the heavy lifting.

Why less sells more

Research shows 61% of visitors will leave a site if they can’t find what they need within five seconds. Nearly a quarter (22 ...