Why - and how - Goldcast aims to build a unified future for B2B video marketing

OK, here's the tough love - if you are a marketing leader and video is not part of your marketing strategy, there's something wrong.

Fortunately it's more likely that you already have a video strategy, but you just find yourself overwhelmed with figuring out the right approach (including the types of video you need) and all the tools required to manage the various video types. You need to do something to fix that.

Palash Soni, CEO and co-founder of Goldcast, understands these challenges well and has been adding new functionality to the Goldcast platform that reduces the need for multiple video tools. But the vision he and his co-founders have for the Goldcast platform goes even further.

From digital events to content development

Goldcast launched at the start of the COVID-19 pandemic in 2020. Its founders, including Soni, were in business school and saw a gap in the ...