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Who's Liable When Embedded AI Goes Wrong?


Privacy Expert Chiara Rustici on Laws Governing Autonomous Robots, Embedded AI Tony Morbin (@tonymorbin) • February 6, 2026

As embedded artificial intelligence moves from labs into real environments, organizations face growing liability risks. From border patrol robots to healthcare automation, leaders must understand how AI governance, product liability, data protection and security laws apply, said Chiara Rustici, chief privacy officer, AI governance and data protection officer, and independent analyst.

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Liability doesn't depend on creating new laws for novel technology. It depends on applying existing legal frameworks with precision, she said. AI governance, data protection, cybersecurity and product safety rules already overlap. The challenge lies in mapping them to specific use cases, anticipated misuse and shifting risk profiles as deployments evolve.

"People think this is a technological breakthrough that needs a novel legal framework. That's the wrong quest," Rustici said. "We ...


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