Websites Aren’t Dead, But They’re Not Your Front Door: AI Search Optimization

The digital landscape has been experiencing its most profound transformation since the dawn of e-commerce: AI search. By 2026, traditional search engine traffic is projected to decline by 25%, with AI-powered assistants and conversational agents intercepting customers before they ever reach your website. For CMOs and digital marketing leaders, this isn’t a distant threat; it’s the new reality already reshaping acquisition and growth strategies. Read on to learn more about why websites aren’t dead and how to think about AI search optimization.

The Restaurant That Forgot About Delivery

Imagine you’re running a renowned restaurant. For years, customers walked through your beautiful front doors, admired your meticulously designed dining room, and experienced your brand exactly as you intended. You invested heavily in that storefront, the lighting, the ambiance, and the path from entrance to table. It was your competitive advantage.

Then delivery apps appeared. Suddenly, most of ...