Webflow just launched a generative app tool. Here’s why it could re-shape your marketing stack

Have you ever had a website and thought, 'I would really like to have an interactive app that drives better engagement with my target audience?'. If you are a marketer, you almost certainly have. But building one typically requires an internal developer or an agency, and a fair chunk of time and money. Webflow reckons it has changed with its new solution, App Gen. Here's how.

The website is still the brand’s front door

Rachel Wolan, Chief Product Officer at Webflow, argues that the website is still the front door of a business, but it’s taking people longer to get there. She pitches that with Webflow's AI native digital experience platform, her firm are still trying to bring developer superpowers to everyone, but now there's a whole new set of tools. Two areas upon which the company is focused:

1. Creating generative experiences, including building your ...