'We don’t have any plans to do ads at the moment' — DeepMind CEO Demis Hassabis says Gemini will stay ad‑free as ChatGPT begins inserting ads into conversations

• Google DeepMind CEO Demis Hassabis has said there are no current plans to introduce ads into Gemini
• His comments contrast with OpenAI’s move to begin showing ads in ChatGPT
• Hassabis said ad-free assistants build trust

Google doubled down on keeping ads out of its Gemini AI assistant this week. Google DeepMind CEO Demis Hassabis said in an interview with Alex Heath that the company has “no plans” to incorporate ads in Gemini.

"We don’t have any plans to do [ads] at the moment," he said. "I think we’re focusing on the core experience and the core technology of being a better assistant, first and foremost, in a much wider range of things and in more form factors."

The commitment is notable considering OpenAI has just begun testing ads inside ChatGPT’s free tier and its low‑cost ChatGPT Go subscription. Hassabis didn ...