Vxceed builds the perfect sales pitch for sales teams at scale using Amazon Bedrock

This post was co-written with Cyril Ovely from Vxceed.

Consumer packaged goods (CPG) companies face a critical challenge in emerging economies: how to effectively retain revenue and grow customer loyalty at scale. Although these companies invest 15–20% of their revenue in trade promotions and retailer loyalty programs, the uptake of these programs has historically remained below 30% due to their complexity and the challenge of addressing individual retailer needs.

Vxceed’s Lighthouse platform tackles this challenge with its innovative loyalty module. Trusted by leading global CPG brands across emerging economies in Southeast Asia, Africa, and the Middle East, Lighthouse provides field sales teams with a cutting-edge, AI-driven toolkit. This solution uses generative AI to create personalized sales pitches based on individual retailer data and trends, helping field representatives effectively engage retailers, address common objections, and boost program adoption.

In this post, we show how Vxceed used Amazon Bedrock to ...