Using BigQuery ML to solve for the lookalike problem at Zeotap

Editor’s note: The post is part of a series that highlights how organizations leverage Google Cloud’s unique data science capabilities over alternative cloud data platforms. Google Cloud's vector embedding generation and search features are unique for their end-to-end, customizable platform that leverages Google's advanced AI research, offering features like task-optimized embedding models and hybrid search to deliver highly relevant results for both semantic and keyword-based queries.

Zeotap’s customer intelligence platform (CIP) helps brands understand their customers and predict behaviors, so that they can improve customer engagement. Zeotap partners with Google Cloud to build a customer data platform that offers privacy, security, and compliance. Zeotap CIP, built with BigQuery, enables digital marketers to build and use AI/ML models to predict customer behavior and personalize the customer experienc

The Zeotap platform includes a customer segmentation feature called lookalike audience extensions. A lookalike audience is a group ...