Uncanny Valley : Donald Trump’s Davos Drama, AI Midterms, and ChatGPT’s Last Resort

But I think it's interesting, I feel like we've all been covering Silicon Valley for long enough that we see all companies go through this process where at first they're like, "Subscriptions only, we would absolutely never." And then because they need to show investors a return, they start making compromises.

And so even when we see things like, "Look, ads will only be shown in these very specific times, we're going to be really, really thoughtful," in the back of my mind I'm like, "OK, for now, but you're already going down this path that you said you probably wouldn't go on, so it feels like it's only a matter of time."

Brian Barrett: Ooh, can we just, and Zoë, you reference this, can we go back real quick in terms of compromises and things they're doing that they said ...