UK wants to give web publishers a 'fairer' deal with Google's AI overviews

The UK’s Competition and Markets Authority (CMA) is recommending measures to give publishers more control over how their content is used in Google’s AI overviews. The aim is to “provide a fairer deal for content publishers, particularly news organizations,” the CMA’s chief executive Sarah Cardell said in a press release.

With Google accounting for more than 90 percent of search inquiries in the UK, the CMA recently designated the company with “strategic market status” for search under the Digital Market Act. That allows the regulator to apply “conduct requirements” on Google to promote competition and avoid antitrust issues.

With those new powers, the CMA proposed a number of measures today. The first is a set of controls that would allow publishers to opt out of their content being used for features like AI Overviews or to train AI models. Google would also ...