Uber is shooting for even more upscale clientele with Uber Elite

Uber has launched a new invite-only luxury ride experience called Uber Elite. Aimed at "executives, frequent travelers, and riders looking for a more elevated experience," it sounds like an upgraded version of Uber Black for the, well, uber-rich.

A ride booked through Uber Elite will be operated by a professional chauffeur driving a new-model luxury vehicle less than three years old. An Elite-only "Meet and Greet" feature allows riders to pre-arrange to be picked up in the airport terminal they arrive at from a flight, with their chauffeur dutifully awaiting them at baggage claim.

Uber says all Elite rides include chargers, bottled water, mints and premium hand wipes. If those perks are deemed too basic by the customer, they can also request sparkling water or champagne in the app ahead of their ride, and Uber says it’ll work with its partners to accommodate them "where feasible." Once an ...