Turns out global enterprises are more concerned with data privacy than you thought

Many times over the six years or more that we have been contributing articles here, Zoho has frequently sounded the alarm about data privacy concerns and vulnerabilities within business technology. It has, at times, felt like screaming into the void — that data privacy safeguards would forever be 'nice to haves' for businesses operating in an increasingly competitive and challenging global economy.

Six years on, amid the current flurry of AI deployments, privacy often seems less important than ever. The European Union, for example, just announced it is rolling back many of the defining protections built into GDPR and the AI Act in an effort to stimulate a stagnant economy.

This decision sends a clear message to the world about what Europe values more out of privacy or profits — but what about businesses themselves? How are they responding to the privacy challenges wrought by AI's ascent?

Earlier this year, Zoho ...