Tide’s Evo Tiles Are a Fresh, Overengineered Take on the Tide Pod

Tide’s Evo Tiles are lightweight, fibrous squares of detergent that simplify the laundry process—and also act as a slightly more eco-friendly alternative to the Tide Pod.

Laundry is a $100 billion business. It can also be a real time suck, what with all the washing, drying, and folding. Detergent company Tide has found great success with its Pods that let you pop detergent right into a washing machine without having to measure and pour liquid or powder. Now, the next evolution is an exhaustively engineered single-use detergent called Tide Evo Tiles—a dry, fibery, single-use tile that can dissolve in cold water. It looks a lot less tasty than the bright, colorful Tide Pods, so hopefully, fewer people will try to eat this one.